thea & her things

Thea Larsen is on a mission to turn plans that never go as planned into days full of purpose and ease. Sharing what’s working and what’s Not working as she Leverages high performance strategies to Nurture the day, savor motherhood, embrace ambition and aggressively cheer for you to do the same.

If you’re looking for someone to meet you in the middle of the mess as you work to embrace your dynamic role as woman, wife, mother and entrepreneur … you’ve found your hype girl.

You can find Thea wrangling cows, toddlers and empire-building ambitions out on the ranch in the Sandhills of Nebraska. Chasing her Happily Ever After with husband, Jesse, two tiny cowboys, Oliver (7) and Elliot (5), and a ranch full of horses and cattle.

A bit of a wandering gypsy, having followed her career from her hometown in Northern Idaho through New Mexico and Colorado before landing in the breathtaking Sandhills of Nebraska. Thea grew up among the tall pines and deep lakes just south of Canada in the Idaho Panhandle. A hometown experience that she considered “small,” prior to taking up her current residence in rural Nebraska, where she is now living the ultimate ranch-wife-life in the middle of nowhere.

From preschool through high school, Thea spent the majority of her time in the saddle. In constant pursuit of Hereford calves, banty hens and the next adventure on her grandparent’s small ranch. She frequently travels to Wyoming, Colorado, Texas, and New Mexico to visit friends, speak at events, indulge in meals she doesn’t have to cook herself and cheer her husband on at team ropings.

Thea’s professional career has included positions from event coordinator to CEO and she holds degrees in both Business and Journalism. She has managed successful teams in rodeo and event production, sponsorship programming and non-profit management; and racked up more than ten years of marketing, event and executive leadership experience prior to striking out on her own in 2014.

Thea’s foray into the digital space, blogging, and social media isn’t something new. She’s been going strong since she made her first Twitter bestie in 2008. Feeling her creative spirit a little under-nourished by the administrative duties that demanded the majority of her attention while serving as CEO of the United Way of Southwest New Mexico, she leveraged the surge of organic growth on social media at that time into a little side-hustle. Launching a small women’s western lifestyle publication in 2011 with a few talented ladies online, she discovered the power of social platforms as a way to authentically connect. A revelation that sparked a love for turning online acquaintances into real-life friendships. She’s been blissfully creating digital content and using her social platforms to force her friendship on unsuspecting ambitious women ever since.

Today Thea is the lady behind the screen of a successful women’s western lifestyle community, Cowgirls Over Coffee . Founded in late 2014 as a way to connect with other women over all things western lifestyle, Cowgirls Over Coffee took root and quickly grew to an audience in the tens of thousands. Today the platform offers unprecedented connection and purpose through a paid membership community supporting western women to leverage the power of high performance strategies to ditch the cycle of distraction and overwhelm and do more of what matters with purpose and presence.

You can follow along with her at Thea Does The Things where she documents her everyday experiments, failures and general adventures while attempting to conquer a life that is #goals as ranch wife, cowboy mama and rural business owner. Tenaciously applying the tactics and systems that served her well as a CEO in the past, and documenting every mess and success along the way.

If you’re interested in working with Thea to gain clarity around your business or brand ideas, develop an effective promotional content strategy, and/or encouragement and accountability to own your day in all the roles you have to fill - check out the WORK WITH ME page.

She’s also a pro at curating and creating beautiful, relatable content that engages with audiences across traditional, digital and social media - with a special love for Instagram, Facebook, Pinterest and Newsletters. If you’d like to work with her, just shoot an email to hello@thealarsen.com.