thea & her things

Thea Larsen is on a mission to turn plans that never go as planned into days full of purpose and ease. Sharing what’s working and what’s Not working as she Leverages high performance strategies to Nurture the day, savor motherhood, embrace ambition and aggressively cheer for you to do the same.

Thea Larsen is a pioneer in redefining success for women navigating the competing priorities of multiple high-demand roles. As the founder of Cowgirls Over Coffee, a transformative membership community, Thea blends her extensive expertise in leadership, time management, and personal growth with her deeply rooted connection to the rural lifestyle. She has become a trusted authority and thought leader for driven women to move beyond burnout and overwhelm, showing them how to cultivate balance, intentionality, and personal fulfillment.

Thea’s personal journey is a testament to the power of examined living. A working ranch wife, mother to two little cowboys, and an ex-CEO with over a decade of executive leadership experience, she discovered applying her CEO mindset and approach to her roles as wife, mother, rancher and entrepreneur were the key to mastering balance in the midst of overwhelm, without having to compromise. Her frameworks and methodology, provide practical solutions for women who feel overwhelmed by the demands of their lives. Through her work, Thea empowers women to take control of their time, energy, and priorities, guiding them toward a life of deliberate action and iteration.

What sets Thea apart is her ability to seamlessly integrate aspirational content with actionable strategies. She inspires her audience to romanticize their daily lives, celebrating the beauty of the everyday while elevating the messy and mundane. Her content reflects her holistic approach to helping women live with purpose, productivity, and balance. From cozy morning routines and ranch snapshots with that old-west appeal, to strategic time management tips and self-care rituals, Thea’s content resonates with women seeking both inspiration and practical tools.

As a lifestyle creator and influencer, Thea is redefining how rural women see themselves. Her aspirational yet relatable content invites women to elevate their day-to-day, accept wellbeing as a non-negotiable, and embrace their ambition in pursuit of whole-life success. By sharing her own experiences of balancing ranch life, family, and business, Thea creates a deep connection with her audience, positioning herself as both a mentor and friend.

With Cowgirls Over Coffee, Thea has cultivated a community where already exceptional women come together to build capacity, maintain consistency, and find connection. Through her thought leadership, she inspires her audience to take command of their lives, proving that ambition and balance are not mutually exclusive. By aligning her personal brand with her mission, Thea Larsen has positioned herself as the ultimate guide for women who want to thrive in every aspect of their lives.

Thea’s a pro at curating and creating beautiful, relatable content that engages with audiences across traditional, digital and social media - with a special love for Instagram, Facebook, Pinterest and Newsletters. If you’re interested in working with Thea to gain clarity around your business or brand ideas, develop an effective promotional content strategy, and/or encouragement and accountability to own your day in all the roles you have to fill - check out the WORK WITH ME page.